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Please use this identifier to cite or link to this item: http://hdl.handle.net/11266/5322

Title: 商店街に対する態度と購買意識による類型別にみた地域愛着
Other Titles: Place Attachment by Classification of Attitudes towards Local Shopping Streets and Consumer Orientation
Authors: 髙橋 , 尚也
川上, 善郎
川浦, 康至
KAWAURA, Yasuyuki
Keywords: local shopping streets
place attachment
cluster analysis
Issue Date: 21-Mar-2014
Publisher: 立正大学心理学研究所
Abstract:  In recent years, it has been pointed out that local shopping streets are on the decline in Japan. A web survey was conducted amongst 1000 adults, the first purpose of which was to classify experiences of use and attitudes towards local shopping streets and consumer consciousness. In regards to this, two clusters related to human relationships and information and two other clusters on those who do not have a local shopping street were extracted. The second purpose of this study was to analyze the relationship between the four clusters obtained earlier and place attachment. As a result, it was found that one of the two clusters related to human relationships and information were characterized by women of many ages and frequent consumption, and the other was characterized by elderly women who shopped based on human relations and only shopped locally. It was then discussed how these points suggest local shopping street would not be greeting their ends so soon.
URI: http://hdl.handle.net/11266/5322
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