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Please use this identifier to cite or link to this item: http://hdl.handle.net/11266/5585

Title: 商店街に対する態度と購買意識の類型別にみた個人の社会的資源
Other Titles: Social Resource by Classification of Attitudes towards Local Shopping Street and Consumer Orientation
Authors: 髙橋, 尚也
川上, 善郎
川浦, 康至
KAWAURA, Yasuyuki
Keywords: local shopping street
social network
cluster analysis
social resources
Issue Date: 21-Mar-2015
Abstract:  The purpose of this study was to analyze the feature of cognition to the past local experience as individual nostalgia, cognition about the present inhabitable area, social network, and the degree of conversation required according to the type of the purchase consciousness and the attitude against local shopping street. The 1 st and 3rd cluster was people who make the area the social network and the place of information gathering in addition to using the consumptive place. The 2 nd cluster was people who seldom have a social network. The 4 th cluster was a layer which is hesitating to participate in the area except the meal in a local restaurant. In people with a thin social network with the present weak function of local shopping street like the 2nd-4th cluster, it became clear that the relation of the cognition in the past area and the cognition about the present area is especially easy to be found.
URI: http://hdl.handle.net/11266/5585
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