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Please use this identifier to cite or link to this item: http://hdl.handle.net/11266/6607

Title: Uniform Two-Part Tariff Pricing for Heterogeneous Consumers
Other Titles: 異質な消費者に対する2部料金制に関する考察
Authors: Watabe, Masahiro
渡部, 真弘
Keywords: two-part tariff
heterogeneous consumers
asymmetric information
Issue Date: 31-Jul-2018
Publisher: 立正大学経済学会
Abstract: Several forms of nonlinear pricing schedules exist across many industries. Although the fully optimal contract is theoretically very appealing, this pricing strategy remains difficult to apply in practice. Complex pricing schedule may not be profitable as predicted by theory. A simple two-part tariff is a reasonable marketing strategy for the firm. The paper examines the pricing behavior of a monopolist when his strategy space is restricted to two-part tariffs. In a general setting, a simple necessary condition for the optimal two-part tariff is derived. Based on the result, I derive analytical expressions of the optimal two-part tariff and the maximized expected profit. I examine how the degree of consumer heterogeneity affects the firm’s pricing strategy and profitability if consumers’ demand curves are linear and parallel.
URI: http://hdl.handle.net/11266/6607
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